Converse Opens Rubber Tracks, Free Recording Studio
Bands are lining up to lay down beats in Brooklyn. Converse Inc. officially announced the grand opening of Rubber Tracks today, a recording studio accepting artists for free.
Musicians have been signing up since late last year, but New York and New Jersey artists Aabaraki, Majuscules, G.I.C. & Funk Face, Andre Henry and Super Rocket Car will be first to record fresh tracks.
"By opening Converse Rubber Tracks, it's a way for us to say thank you to musicians all over who have helped us become the brand we are and to provide a place for new artists to have access to resources they may not be able to afford," said Converse Chief Marketing Officer Geoff Cottrill. "This is our way to invest in the future of music and we couldn't be more excited about it."
Guitar Center supplied all of the top quality equipment and instruments, while engineers will be on hand to help out. Musicians can retain all the rights themselves, or choose to give Converse limited rights for further promotion."Knowing how hard it is to make a living as a musician and the amount of money it takes to get into a studio of that caliber, it's unbelievably generous for Converse to provide it for free ... coupled with the fact that artists retain all rights to their music is a testament to Converse," said Rebecca Zeller of Ra Ra Riot.
Rubber Tracks will host special events as well, such as the Grammy Foundation's annual Grammy Camp this August.
Watch Big Boi and other artists and producers share studio memories, and then see Rubber Tracks constructed from scratch!
Source: http://blog.starcam.com/post/Converse-Opens-Rubber-Tracks-Free-Recording-Studio.aspx