DEWeezy Campaign Merges Mountain Dew, Lil' Wayne, and Skateboarding

Lil' Wayne has a new passion these days in addition to rapping. While he's suffered a few injuries from the sport, he seems determined to excel at skateboarding. In a new video, he shows off some of his skills, saying, "I promise you, this day next year, I will be, not 10 times better, not 100 times better, not a million times better, but the best." (Watch the video below!)
In the meantime, Weezy has partnered with Mountain Dew to help make his skateboarding dreams come true.
The DEWeezy campaign will include advertisements, public appearances and the creation of a skate park in Lil' Wayne's hometown of New Orleans. There may also be a touring component, as the deal was "anchored in Lil Wayne's touring presence and outside interests including skateboarding and the rebuilding of New Orleans."
More details will be dished this week at SXSW. Can't wait for more Weezy? Check out his new clothing label Trukfit or watch his recent episode of Weezy's Sports Corner! He's becoming a branding behemoth!
Source: Billboard.biz, Photo: prefixmag.com
Source: http://blog.starcam.com/post/DEWeezy-Campaign-Merges-Mountain-Dew-Lil-Wayne-and-Skateboarding.aspx